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Monday, July 28, 2014

Business Location Determines Business Success



The classic need of all businesses and property owners is location – it has and will always be the most important aspect in the purchase decision-making process. For a few businesses, location needs to hit right with the business goals and clients to encourage growth and success. The location of the commercial space can mark the stark difference between a feat and failure. However, there are others wherein location may not play such a vital role and the goal bends towards finding an affordable space to rent or buy instead.

A business that deals with services needs all the work done at the customers' location. Such businesses have less to no contact with the clients and hence, they can save a lot in terms of saving on rent amount thereby increasing their profit margin. These businesses can afford to pick out a low-cost venue in the outskirts that serves both their business needs and low-cost factor.
One key reason why properties in Noida are popular is their location and placement of commercial and retail centers. Hence, choosing a location that proves to be profitable is to determine factors that will increase customer count. Prepare a checklist of what factors would drive customers to choosing your products or services offered.



For example, is the property next to metro station? Is it accessible by foot? Can the customer drive in and is there ample parking space? Will the status of the neighborhood affect the customer count? Keep in mind your businesses type and work your way around that. If you own a coffee shop, ensure the place is accessible by foot and that there is ample space to park vehicles as well.
Transportation means is key to business success. Since the customers need to access your café shop by foot, the outlet needs to at a location that allows people to walk-in with ease. Moreover, if you are able to assess the time range within which the footfall is high at your café shop, you can plan to remain open during that time span. Conversely, if you own an automobile repair shop, having the shop at a location along the street that is open and accessible for vehicles to drive into can boost business and offer ease to customers.

Thus, figure out target customer needs aligned with business deliverables, and then choose the place that fits best.

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